Exciting Change is in the Air!
Saturday, June 29, 2013
On June 30, at the opening ceremony of ISTH 2013, the ISTH revealed
its exciting new logo. The Society’s new identity graphically represents the ISTH’s
history as the leading global not-for-profit organization advancing the
understanding, prevention, diagnosis and treatment of thrombotic and bleeding
disorders as well as its focus on the future, the Society’s ever-growing
professional network and the exchanging of ideas, insights and information in
the quest to contribute ever new scientific discoveries and ultimately improve
The new logo reflects the Society in a creative and collaborative
way. As part of the creative process to enhance the impact of the Society, we spoke
with hundreds of ambassadors, members, partners and friends who shared their
comments, thoughts and visions for the organization. Several variations were
created, and the ISTH Council unanimously decided on the recently unveiled logo.
share your thoughts on the logo with ISTH representatives!
The ISTH Brand Toolbox includes visual and verbal tools, style
guidelines and imagery to help each of us communicate about ISTH in a way that
consistently and accurately reflects what makes our Society distinctive.
The Society invites everyone to embrace, use and share the new logo so that it
becomes known throughout the world and established as the ISTH’s new logo!