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ISTH Appoints Louise Bannon as Marketing and Communications Manager

Monday, December 10, 2012   (0 Comments)
Posted by: Allison Peacock
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CHAPEL HILL, NC, USA, Dec. 10, 2012

The International Society on Thrombosis and Haemostasis (ISTH) announces the appointment of Ms. Louise Bannon to the newly created position of Marketing and Communications Manager. Bannon has worked in a diverse set of environments and organizations with a strong specialization in and passion for working in the health care, medical and scientific areas. Most notable are her engagement with the American Red Cross, where she was a national disaster spokesperson, and her various roles at Fleishman-Hillard International Communications, a leading worldwide public relations communications agency.

In her position, Bannon will utilize her vast experience to build an overarching marketing and communications strategy to effectively communicate and market ISTH’s value proposition to a global audience. Her engagement will allow the organization to consider new and different ways to share the mission and embrace strategic objectives to inform, educate and build awareness. Furthermore, Bannon will provide her expertise to increase attendance to ISTH’s congresses and meetings which attract between 1,500 and 10,000 attendees around the world annually, as well as with other scientific and educational programs.

An accomplished communications and marketing professional, Bannon possesses 12 years of experience working with non-profit and for-profit organizations to deliver high performance infrastructures to address complex business needs and expectations. Her experience includes media relations, internal/external marketing program development and cross-cultural communications to diverse audiences. A hands-on leader, recognized for successful strategies and creativity, Bannon is also a member of the Public Relations Society of America, International Association of Business Communicators and a dedicated community volunteer with the American Red Cross, early childhood organizations and the nationally recognized Nurse-Family Partnership.

"Having Louise join our team will significantly strengthen ISTH’s ability to more effectively and efficiently communicate to our various stakeholders. Given the many opportunities for our organization related to its visibility, member and stakeholder engagement and active outreach, Louise’s experience and expertise will be highly valuable and impactful,” says Thomas Reiser, Executive Director of ISTH.

"I am delighted to have the opportunity to represent ISTH and its mission to advance the understanding, prevention, diagnosis and treatment of thrombotic and bleeding disorders,” said Bannon. "I am also excited to join a dynamic team with a strong passion for excellence and leadership and look forward to building relationships with members and volunteers worldwide to accomplish important communications and marketing goals and objectives. I am honored to be part of ISTH’s contributions globally and look forward to contributing to the success of the organization.”

Ms. Louise Bannon
Marketing and Communications Manager, ISTH
Phone: +1 919 929-3807

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